During the season skiing and snowboarding are newsworthy but reporters would rather do their stories in town instead of driving to the mountains. By combining our story with something happening on the mountain they save themselves travel time.

During the Summer we are a novelty.

When Virtual Snow is on the news we are almost always used as the tease before and during a program to keep people watching until our spot is on the air.

Ski simulators have been news for 30 years and are going to be news for many more years to come. Some TV News programs have covered Virtual Snow several times using the same reporters, each time with a new "angle". Virtual Snow is innovative, visual, and very attractive to the media.